Increasing tourism in the state of Florida is the central focus of Visit Florida. Newly popular social media platforms allowed Visit Florida to organically reach large audiences. One simple hashtag, #LoveFL, quickly caught on. The increasing quality and quantity of user generated content helps define this brand. Creating shareable graphics, specifically targeted images, timely or trending posts, and beta testing have helped hone the strategy of Share A Little Sunshine. Traditional forms of advertising, coupled with creative content marketing, have produced outstanding results for the Share A Little Sunshine and #LoveFL campaign.

Creative Direction: Elliott Bedinghaus