Nearing a hundred years in operation and expansion beyond the Mississippi locale, the Bank of Lucedale needed an update. After adopting a new name and logo, Century Bank came to us with their brand and we only saw it fitting to continue highlighting their enduring heritage. Founded in 1903, this was the same year the Wright Brothers made their first flight, Ford’s Model-T took its first test drive and the first African/American woman chartered a bank in the United States. Inspired by compelling images pulled from the historic archives, we saw an opportunity to catch people’s attention with a legacy-focused campaign; and of course, it only made sense to showcase these old photographs in a [predominantly] print campaign.